To support daily business and technical operations
Operating Azar involves a lot of daily business and technical operations, including hosting data securely, providing you good customer care support, operating advertising and marketing campaigns, understanding what users like or dislike about our services so we can make them better, performing research and development, facilitating payments, managing revenue and accounting, fighting against spam, abuse, fraud and similar harmful behaviors, legal support and others. We share information about you with affiliated Match Group companies so they can help us perform some of these daily operations as our service providers.
To help keep you and others safe
We share and receive information about you with/across Match Group companies to aid us in our efforts to keep you safe. This enables us to do things like:
- Investigate, identify and take action against (e.g., ban) fake accounts, spam, abuse, fraud and other wrongdoings across Match Group services.
- Identify and combat potential discrimination or bias, by improving our ability to check the design and usage of Match Group services against discriminatory or biased outcomes.
- Work with law enforcement when we suspect things such as fraud or harmful or illegal activity, or to help prevent death or imminent bodily harm.
To provide features across Match Group
Depending on the service you use and the country you’re in, we might offer some features involving other Match Group Brands. For instance, in order to improve your chances at building significant connections with others, we may show your profile on other Match Group services or allow you to benefit from other cross-platform functionalities. We will of course comply with applicable law and, where relevant, notify you of any such opportunity and allow you to agree or to refuse.
To understand how people use Match Group services
Sharing information helps us understand how people use Match Group services, for instance by more accurately counting the number of unique registered, active or paid users across Match Group services, how many Match Group services they use on average, how people go from one to the other, and how usage patterns might differ.
To promote our services within the Match Group family of businesses
Understanding how people use Match Group services also helps us identify and personalize offers for other Match Group services that people may be interested in.